‘I AM ME’ educates and inspires children and youth to improve their self-esteem through encouraging positive body image.
The most recent project associated with ‘I AM ME’ is the creation of videos featuring students discussing body image and self-esteem by holding up posters with empowering slogans and messages that describe what they like about themselves. So far, three videos have been produced, one for each of the three English schools in the Gaspé-Percé area. Each video has its own unique twist:
In addition to the videos, Vision has been providing body image and self-esteem workshops in an effort to inform students of how unrealistic standards of beauty are today, to help them see the beautiful side of themselves, to encourage them to focus on internal rather than external beauty, and to remind them of how people are important, unique, and beautiful because of who they are and what they can do. Vision has distributed bracelets with the slogan ‘I AM ME’ inscribed on them as a constant reminder of these values.
Vision has been running the ‘I AM ME’ campaign in partnership with our schools since 2014.